Understanding Social Media
The good, the bad, the risks, the opportunities …
Who’s looking at you, kid! School students we talk to seem surprised that prospective employers would look at sites like Twitter, Tumbl, Flickr, Facebook etc to read all about you and see how you present yourself to the world. It’s just like reading your CV….. so check out your own cyber profile: what can a prospective employer see easily about you? What impression of you have you created with all the information you put into the public domain? As you head out of school into university and the world of work, our social media experts show you how to use social media effectively to build your online career profile. Identify which social media are most appropriate for you, introducing sites such as LinkedIn; explore what information is already out there about you, including from friends and family! Learn about the effective use of privacy settings and learn how to create online profiles that present you in the best light.
For Heads, academic and pastoral leads, teachers, parents, governors and school staff
Understand how social media including LinkedIn, Facebook, Twitter and blogs have revolutionised communications and how these services interact with, target and sell to younger people. Understand the risks and opportunities for your pupils and your children. Explore what they are saying out in cyberspace and which services are most appropriate for different age groups.
For school marketing managers
Learn how to use social media to enhance your school’s online presence and link to other education-focused services. Explore the most popular platforms and their primary users, identify which of those will benefit your school and define a strategy to ensure you use the most appropriate media and automate the update activity, where possible. Learn how on-line search facilities can monitor your school’s “brand” and see what is being said and written about your school across the different social media platforms.